APPLE PODCASTS | KEEP IT CURIOUS

Apple brought on our studio to launch their first Podcast focused TikTok account - our mission to uncover and elevate all kinds of voices in the podcasting community.

Curiosity and exploration were our guiding principles, resulting in new original series, one-off captures, and many, many conversations with hosts.

It always started with asking the right questions.

We asked about origins and process.

We asked creators how podcasts inspire them.

We asked Gen Z to talk what they care about.

Agency: Conscious Minds
Role: ACD
Sr. AD: Jesús Acosta
CD: Lauren Kusmierczak, Chris Kitahara