DOS EQUIS | THE MOST INTERESTING MAN 2.0

Radio spots for Dos Equis’ Most Interesting Man reboot. The new campaign was a modern version of the same bro-ish humor. Today The Man smokes weed, but a strain you’ve never heard of.

Awards:
Cannes 2018, Shortlist, Radio
Cannes 2017, Shortlist, Radio

Agency: Havas
Role: writer
ECD: Paul Johnson, Keith Scott