TD AMERITRADE | TRADE ALL NIGHT LONG

A Super Bowl spot and subsequent campaign for TDA, the first online broker to offer 24-hour trading. Somehow Lionel Richie came up and it went from there.

Awards:
Cannes, Bronze Lion, Entertainment
Clio, Bronze, Entertainment
Webby’s Honoree, Copywriting

Press:
Time, “Best Cameo of Super Bowl 2018"
Billboard, “Lionel Richie Refuses..."
The Drum

Agency: Havas
Role: writer
AD: Eduardo Camacho
CD: Keith Scott, Paul Johnson
Director: Brian Aldrich