NIKE.COM | DIGITAL SCAVENGER HUNT
Each fall, Nike saw a drop in site visits. To boost engagement, we kicked off an online scavenger hunt that would speak to its most dedicated fans.
I named the activation, directed the design development and wrote clues to daily, hidden swag.
Press: Nicekicks, Sneakernews, Reddit
Nike.com landing page graphics
Clues and prompts
Fan gifting
Agency: Conscious Minds
Role: ACD/writer
CD: Liz Kahn