LUMINOUS DIAMONDS | GREATNESS IS MADE UNDER PRESSURE
Diamond marketing is a mostly outdated, patriarchal mess. For the newly launched Alrosa, we shot a TVC and social campaign of a different tone, featuring a cast of real women who have faced and defied societal pressures, establishing their own greatness.
Award: 2021 Bronze Clio “Fashion & Beauty”
Agency: Laundry Service
Role: writer, BTS interviews
AD: Summer Schneider
CD: Lauren Fodero
Director: Katherine White