THE INSTIGATORS, APPLE TV+ | SEEKING MASS. APPEAL

‘The Instigators’ is a heist movie that’s unapologetically Boston, so we pitched Apple with a content strategy that leaned hard into the city’s quirks and chaos.

We threw the cast on a FaceTime gone-wrong.

We found real Bostonions to put our cast on the spot.

We even put a New England spin on partner collabs.

We made some memories.

Agency: Ralph
Role: ACD
Creative leads: Anna-lucy Terry, Chelsea Gagliano